Judging Panel

Barbara Chapman

Creative VM Consultant & Stylist

BIOGRAPHY

With over 35 years of creative and VM experience across the luxury, high fashion and high street retail sector Barbara brings an understanding of how to deliver brands across every touch-point 

–windows, in store vm, pop-up shops, product launches, customer events, show rooms, tv sets, venue and set dressing and photographic shoots. She believes that creativity, design and styling can achieve commercial success, by inspiring brand awareness through innovative, creative and unique customer experiences. Using skills in creative conceptualisation, project management and both old school crafting and hi-tech execution, she delivers unique and motivating environments.

Barbara has worked with an extensive range of brands including Selfridges, Fendi, Nike, Burberry, Mulberry, Oasis and John Lewis.

She is also an Associate lecturer in VM & Creative, a guest speaker and a Director and the Vice Chair of the British Display Society.

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