Judging Panel 2024

Andrew Busby

Retail Industry Expert, Speaker, and Writer


A well-known retail industry expert, speaker, and writer, Andrew Busby has extensive experience and knowledge in the retail sector, particularly in areas such as retail technology, customer experience, and emerging trends. He is the Strategy Lead at The Industrious, a CX design agency, and founder of Redline Retail Consulting (formerly Retail Reflections), a retail consultancy firm that provides strategic advice and insights to the industry community. He is also a regular contributor to various media outlets, including Forbes, BBC, and national news media where he is known for his expertise in analysing and commenting on the latest developments, challenges, and opportunities in the retail industry.


Author of the best-selling retail book, ‘Harry Was Right All Along’, Busby is recognised by the industry as a global thought leader and is a member of the exclusive global retail community ReTHINK Retail.


In a retail career spanning nearly 25 years, he held senior positions at Kingfisher and Superdrug before joining a number of leading technology partners to bring innovative solutions to many retail businesses. In addition to publishing many retail blogs and articles, Andrew is a member of the IORMA Advisory Board, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.


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