Andrew Busby

Biography

About Andrew

A well known retail industry expert, speaker and writer, Andrew Busby has extensive experience across the retail sector, particularly in retail technology, customer experience and emerging trends. He is the founder of Redline Retail Consulting (formerly Retail Reflections), a consultancy providing strategic advice and insight to the industry, Senior Industry Adviser at BOXTEC and Board Adviser at The Industrious, a CX design agency.

He writes for Fortune and is a regular commentator for the BBC and national news media, where he is known for analysing the latest developments, challenges and opportunities in retail. Author of the best selling retail book Harry Was Right All Along, he is recognised as a global thought leader and is a member of the global retail community RETHINK Retail.

In a retail career spanning more than 25 years, Andrew held senior positions at Kingfisher and Superdrug before joining a number of leading technology partners to bring innovative solutions to retail businesses. He is a member of the IORMA Advisory Board, an Advisory Board member at Retail Week, founder of the Retail Advisory Board and editor at large for Retail Technology magazine.