The Shop Drop Daily Concept of the Year Award celebrates the most innovative and inspiring branded concepts from around the world, as featured on Shop Drop Daily – the premier destination for cutting-edge brand experiences. This Award features the Top 10 most viewed concepts of 2023, curated from the platform’s daily drops, showcasing the pinnacle of creativity and excellence in the global retail industry. Voted for by the public through the Creative Retail Awards online voting portal, this Award provides an opportunity for the whole industry to express appreciation and admiration for the exceptional retail concepts that have transformed retail into unforgettable experiences over the past year.