CONCEPT OF THE YEAR AWARD - PUBLIC VOTE

The Shop Drop Daily Concept of the Year Award recognises the most innovative and inspiring branded concepts from around the world, as featured on Shop Drop Daily, a leading platform for cutting edge brand experiences. This award showcases the Top 10 most viewed concepts of 2024, selected from the platform’s daily releases, and highlights the highest standards of creativity and excellence in the global retail industry. Chosen through public voting via the Creative Retail Awards online portal, the award offers the retail community an opportunity to celebrate and acknowledge the exceptional concepts that have transformed the customer experience and set new benchmarks in experiential retail over the past year.

Explore the 10 projects listed below and select YOUR top pick. The leading choice will be announced at the 2025 Creative Retail Awards.

CONCEPT ONE
Anya Hindmarch x Peanuts, Stationery Shop
Pont St, London, England

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CONCEPT TWO
Miss Dior Avenue
Melrose Avenue, Los Angeles, USA

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CONCEPT THREE
Nike Mad Brilliance Pack Launch
Oxford Circus, London

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CONCEPT FOUR
Prada, Paradoxe Virtual Flower Market
NYC, USA

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CONCEPT FIVE
Rhode Skin
Motcomb Street, London, England

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CONCEPT SIX
Fenty Hair, Mane Street, The Corner Shop
Selfridges, Oxford Street, London

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CONCEPT SEVEN
Solebox X Adidas Originals
Cafe Fringe, Le Marais Paris, France

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CONCEPT EIGHT
Valentino Beauty, Sparkle Your Reality
Yuyuan Road, Shanghai, China

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CONCEPT NINE
Zara Cafe Station
Tower of Piraeus, Athens, Greece

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CONCEPT TEN
Zara Ski
Anfu Road, Shanghai, China

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THANK YOU

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