The Shop Drop Daily Concept of the Year Award recognises the most innovative and inspiring branded concepts from around the world, as featured on Shop Drop Daily, a leading platform for cutting edge brand experiences. This award showcases the Top 10 most viewed concepts of 2024, selected from the platform’s daily releases, and highlights the highest standards of creativity and excellence in the global retail industry. Chosen through public voting via the Creative Retail Awards online portal, the award offers the retail community an opportunity to celebrate and acknowledge the exceptional concepts that have transformed the customer experience and set new benchmarks in experiential retail over the past year.