About us
An annual celebration of excellence in retail design, visual merchandising, lighting, technology and in-store experience, independently judged by leaders from across the industry.
Our story
The Creative Retail Awards are organised by the Shop & Display Equipment Association and 365 Retail. The SDEA has represented the shop and display industry since 1947.
We created the awards to give retail an independent programme with its own identity, one that reflects how proactive and inventive the industry is, and that brings people together to celebrate the work.
Senior industry experts decide every award. Organisers and sponsors have no say in the results.
Recognition for the ideas, craft and collaboration behind the best retail work, from start-ups to global brands.
Not a black-tie dinner. A creative night of networking, entertainment and celebration for the whole community.
FAQ
An annual awards programme recognising excellence in retail design, visual merchandising, lighting, technology and in-store experience, judged by industry experts and celebrated with a night of networking and entertainment.
The Shop & Display Equipment Association and 365 Retail.
Independently, by senior experts from across the industry. Organisers and sponsors have no influence over the results. Meet the judges.
The 2027 Creative Retail Awards take place in September 2027 at The Clapham Grand, London. Entries open on 1 November 2026. Register for updates.
Partnerships bring visibility, networking and a close connection to the work shaping retail. Find out more.
Read the full terms and conditions.
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