Our Premier Partner
Pardgroup is an international retail services and field marketing group that takes brands from concept to point of sale. Its teams cover design, production, in-store installation, field marketing and training, working from offices in cities including London, Milan, Paris, Dubai, New York and Hong Kong.
In 2026 its work won Festive Display, earned a Highly Commended in In-Store VM Scheme and reached the shortlist nine times, from Riyadh and New York to Harrods in London.
Visit pardgroup.comWinner
On the nightBrunello Cucinelli x Harrods
For Christmas 2025, Brunello Cucinelli took over Harrods with Feelosophy, a story led by Philo, the griffin of Solomeo. The scheme ran across 28 Brompton Road windows, a six metre cashmere-inspired tree, a customised Roast & Bake truck and two indoor pop-ups. Axielab led the creative direction, with Pardgroup handling production, fabrication, logistics and installation over six nights.
Highly Commended
On the nightArmani x Kith
A summer pop-up at Topping Rose House, New York, launching the Estate by Giorgio Armani and Kith capsule collection. Pardgroup delivered the technical design, production, logistics and installation, turning the boutique hotel's interior into a relaxed, resort-style setting for the collection.
The project2026 shortlist
BOSS x Beckham
Bulgari
FP Movement x Barry's
Amouage
Etro
SMEG
On the night
As a Premier Partner, Pardgroup presented POP/POS, announced by Katie Mckeon, and Store Design of the Year, announced by Simon Bentley.
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