#CRA27

DESIGN AGENCY OF THE YEAR

The top honour for agencies, and one of the headline awards of the night. It recognises the agency that set the standard for retail design over the year, whatever its size.

Entries close on 1 April 2027, for work installed or completed between 1 January 2026 and 31 January 2027.

Award partnerKesslers London
The B_RD team on stage with the Design Agency of the Year award at #CRA26

B_RD, Design Agency of the Year 2026, on stage at The Clapham Grand.

How to enter

One portfolio, one written account

Design Agency of the Year has its own entry form, separate from the 22 categories. Agencies submit a PDF portfolio of three standout projects, together with a written account of up to 1,500 words explaining why the agency leads the industry.

Your portfolio

A PDF of up to 20MB

Showing three standout projects.

Your written account

Up to 1,500 words

Why your agency deserves the title, on the form or in your PDF.

Eligible work

1 Jan 2026 to 31 Jan 2027

Projects installed or completed in this period.

Entry deadline

1 April 2027

The shortlist is published in the summer.

SDEA member agenciesFree
Agencies£125 + VAT

We send an invoice once we receive your entry. For larger files, add a supplementary file transfer link on the form, or send them by WeTransfer to enquiries@sdea.co.uk and we will add them to your entry.

Download the free #CRA27 Entry Guide for the Design Agency of the Year criteria, and plan your written account before you start.

What the judges look for

How agencies are judged

Together, the portfolio and written account should give the judges a complete picture of your agency's ethos, its commitment to excellence and why it deserves the title.

01

Sustainability credentials

How your agency has built sustainable practice into its business model, from eco-friendly initiatives and responsible resource management to new ways of reducing environmental impact, and how these practices are embedded in day-to-day operations.

02

Innovative working practices

The strategies and methods that characterise your approach, such as new technology, distinctive problem solving or new market strategies, and how they have improved productivity, creativity and results across the projects in your portfolio.

03

Client feedback

Testimonials that show the impact of your work, with real examples of meeting or exceeding client expectations, supporting growth or solving complex challenges. They should relate to the projects in your portfolio.

Every entry is judged independently by senior experts from across the industry, then agreed by the full panel at a day of face-to-face judging. See how judging works.

The 2026 winner

B_RD, Design Agency of the Year 2026

B_RD took the title in 2026, with Etch Highly Commended. See the work that won it. Read why B_RD won

Lindt Piccadilly skyline window by B_RDNike Pegasus at Sports Direct Oxford Street by B_RDCasablanca Beverly Hills flagship by B_RDAcne Studios at Harvey Nichols Dubai by B_RD

Enter now

Enter Design Agency of the Year

Upload a PDF portfolio of three standout projects installed or completed between 1 January 2026 and 31 January 2027, and tell the judges why your agency deserves the title in up to 1,500 words.

Entering a project in the 22 categories? Use the main entry form

THANK YOU

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