Barbara Chapman

Biography

About Barbara

With more than 35 years of creative and visual merchandising experience across luxury, high fashion and high street retail, Barbara Chapman understands how to deliver brands across every touchpoint: windows, in store VM, pop up shops, product launches, customer events, showrooms, TV sets, venue and set dressing, and photographic shoots.

She believes creativity, design and styling can achieve commercial success by building brand awareness through innovative and unique customer experiences. Combining creative concept work and project management with both old school craft and high tech execution, she creates environments that inspire.

Barbara has worked with brands including Selfridges, Fendi, Nike, Burberry, Mulberry, Oasis and John Lewis. She is also an associate lecturer in VM and creative, and a guest speaker.