
2026 Judging Panel
Retail futurist, Echochamber
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Biography
Matthew Brown is the owner of Echochamber, a London based creative retail intelligence agency that travels the world tracking retail innovation and evolving consumer trends.
Matthew has run Echochamber since 1998, building it into a specialist trend consultancy with a global client base of retailers, developers and FMCG brands. A regular keynote speaker at retail conferences around the world, he can usually be found walking the streets of the world’s shopping cities with his camera in hand.
Echochamber helps clients across every retail sector benchmark global best practice and improve their businesses by harnessing evolving consumer and retail trends. It also runs Retail Safaris to the world’s best shopping cities, designed to energise and inspire client businesses with new possibilities.
Echochamber has worked closely with Westfield, Marks & Spencer and Tesco for more than a decade, helping to develop new concepts. Other clients include global brands such as Nike and IKEA, FMCG businesses such as Unilever and Johnson & Johnson, and leading shopping mall developers. echochamber.com is a free online magazine of global retail innovation.
Independent judging

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Designer, maker, artist and retailer. Former Executive Creative Director at Dalziel & Pow.
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Entries for the 2027 Creative Retail Awards open on 1 November 2026.
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