The project
i House Korea was a temporary IQOS space created to introduce the IQOS ILUMA i device to legal-age nicotine users. Set inside a busy commercial mall in Yeouido, Seoul, it had to stand out in a crowded retail setting from a small footprint, while balancing a premium, educational experience with speed of build, regulatory compliance and clear brand recognition.
The defining element is the brand's key motif, reworked as a large sculptural form that serves as entrance portal, overhead landmark and navigational cue. Visible from several levels of the mall, it anchors the architecture and gives a temporary structure a sense of permanence. Inside, the plan works as a compact technology capsule: a welcome point for orientation, a central point of sale and secondary zones for exploring features, so legal age nicotine users can take a quick walkthrough.
Layered lighting picks out key moments without clutter, a restrained palette supports a premium feel, and integrated screens were calibrated to remain legible in the bright mall, with digital content used sparingly alongside tactile physical displays.
The category
Run in association with the National Association of Shopfitters and Interior Contractors (NAS), the Shopfitting award recognises the highest standards of fit-out across retail, leisure and hospitality. Judges look for exceptional craftsmanship and attention to detail, delivered to budget, design and specification, and a fit-out that improves both the space and the experience of the people who use it.
Read the full criteriaHow it meets the criteria
The brand's key motif was translated into a sculptural architectural element that anchors the structure and gives a temporary build a sense of permanence.
Layered lighting, a restrained palette and screens calibrated for a bright mall keep every element aligned with the premium, product-focused design intent.
Clear zoning lets visitors choose a quick walkthrough or a deeper demonstration, while the sculptural form, visible from several mall levels, sets the space apart.
2026 winners
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