The project
Fortnum & Mason has long made a point of working with artists and craftspeople, and for this run of windows it approached seven artists and makers who share a passion for sustainability. The team researched seven animals that are each resourceful in their own way, then asked each maker to build one of them from waste generated by the Piccadilly store.
The materials came from across the business. The hyena was made from old uniforms, sample tea towels and bags for life, while the giant elephant was covered in out of date Christmas brochures. Old biscuit tins became bowerbirds, and the dung beetle was assembled from old mouldings, nails and sawdust from the prop makers' workshop. The octopus used oyster shells and tin cans left over from hospitality events, the hermit crab was formed from old Fortnum's cardboard boxes, and the vulture from scrap metal salvaged from the store's previous atrium.
The display's life did not end when the windows changed. Once the scheme came out, Fortnum & Mason gifted the sculptures to the Royal Docks Centre for Sustainability, where they are now on permanent display.
The category
The Sustainable Display award recognises displays that put environmental responsibility first, using sustainable materials and design without compromising on quality. Judges look for innovative design, sustainable or recycled materials, durability and visual appeal, a clear end-of-life plan and evidence of reduced environmental impact.
Read the full criteriaHow it meets the criteria
Every sculpture was made from the store's own waste, from uniforms, tea towels and Christmas brochures to biscuit tins, oyster shells, cardboard boxes and atrium scrap metal.
Seven makers each turned a different stream of store waste into a resourceful animal, tying the materials directly to the window's theme of resourcefulness.
When the windows came out, the sculptures were gifted to the Royal Docks Centre for Sustainability, where they remain on permanent display.
2026 winners
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